Lorena Ronda

Lorena Ronda holds a PhD in Economics and Business Administration (Extraordinary Prize, International Mention) from the Universidad Pontificia Comillas (ICADE) in Madrid. She is currently a lecturer at the University of Deusto, Faculty of Social and Human Sciences, where she teaches on the degrees Management, Languages and International Trade, Political Philosophy and Economics, and Tourism. She is also responsible for the Management, Languages and International Trade degree and coordinator of work placements. In the field of research, her publications and conferences focus on the areas of behavioural economics, consumer behaviour and psychology, decision making, and sustainable consumption. Before joining the University of Deusto, she was a lecturer in marketing at the Universidad Pontificia Comillas (ICADE) in Madrid. For 7 years, she worked in the marketing and business development departments of several multinationals such as L'Oréal, Ashurst LLP and Warner Bros.